HP Amplify

Amplify

HP Amplify was first launched in fall 2020 to commercial partners and began its transition to HP Amplify for Retail partners from August 2nd, 2021, and has continued to grow throughout the year. The HP Amplify program ensures channel partners are able to take advantage of movement within the sector and drive new business with HP technologies.

HP Amplify offers a platform designed to create progressive go-to-market strategies focused on three core pillars:

Three core pillars focused on driving greater partner efficiency, insight, and profitability

Performance

Earn rewards for a variety of performance indicators tied to portfolio sell-thru revenue metrics.

Collaboration

Invest in improving capabilities to become more competitive, relevant, and ultimately, more profitable in areas such as data sharing, e-commerce, solutions, and managed services capabilities.

Capabilities

Hone digital skills and provide a more consistent customer experience across multiple channels. Together, we’ll harness this data to produce valuable new insights and enhance the customer journey.

HP Inc.’s chief commercial officer, Christoph Schell, stated “HP Amplify not only makes it easier for retail partners to do business with HP, but it also provides a clear path, built on a proven framework, to transform their business for today while enabling long-term sustained growth in the future. Together with our partner community, we are reinventing how consumers experience our products and services, by investing in our shared capabilities while developing new areas of strength to remain competitive,”.

The platform also offers rewards, for those who install Amplify, based on new accomplishments such as service models, driving data insights, and reliable experiences both online and in-store. Online digital assessments and recommendations based on core capabilities, consumer trends, and best practices provide partners with the equipment to enhance and develop new results and push their business further past boundaries seen previously before.