Oh dear! Apple have said that iPhone sales are down by 13%. The reported Sales from January to April 2016 of the iPhone were $32.9 BILLION. Reports in the press of “What could Apple possibly do now?” type stories are attempting to raise concern where there is none in my opinion. Let’s face it if you are part of the Apple food-chain you tend to follow the natural progression and upgrade as new devices are available.
I will update this article when the iPhone 7 (or whatever they call it) comes out. I bet it shows a “surprising” upturn in Apple’s fortunes.